To Apple’s regular customers there’s not alot to offer. 30% marketshare is one large number of computers shipping to reach anytime soon.įor what it’s worth though consider that some have been questioning why Apple’s next OS is being released with the feature set it is. This company seems mainly to address people with class and style, which rules out my becoming their customer.Ĭovering OSX when it reaches a 30% marketshare…that isn’t about to come anytime soon….*unless* we see OSX available from other vendors like HP, Dell, etc.

I really had to laugh when I heard reason number 3: 'Apple produces the most beautiful computers.' Whenever I hear such an argument, my admittedly negative prejudice about Apple is reconfirmed. Axel Springer, a larger German publisher (10,000 employees), just announced (German) that they will move all of their PCs to Apple computers.

Rest assured that I will start covering OS X in this blog if Apple manages to reach a market share of 30%.ĭoes this sound unlikely? Maybe, but the current hype about Apple might make it possible. Of course, we should all welcome this development, as more competition means lower prices and more innovation. The interesting question is: Can Apple can keep up this pace? If so, Microsoft's monopoly on the desktop is in danger. But, I also think that its alleged advantages over Vista are often a bit exaggerated. Personally, I do believe that Apple made some significant advances with its latest OS. Nobody likes Vista, but all are raving for OS X. If you have followed the media coverage about Vista since its release 18 months ago, you must come to the conclusion that with Vista Microsoft's worst nightmare has come true. Considering the Vista bashing campaign, which is beyond example in the history of computer technology, a loss in market share of 2.45% is extremely low.

Market share windows vs mac