The name arose from the “blitzkrieg” term, a military tactic of the German army during World War II (1939-1945), used to take opponents by surprise.

One thing is certain however: by following this model, many companies grew dramatically and managed to serve a huge, global market. In each of such phases, the perception of people management, customer service, number of employees and revenue changes significantly.īut how can you create and measure the success of a successful business? There is no simple answer for this. And that’s where the model can help you understand what are the real priorities of businesses that intend to be disruptive.Īccording to this concept, to find out what is the correct focus, you must first know in what moment your company is, conforming to the following phases: Family, Tribe, Village, City and Nation. You must be wondering: what is this so-called Blitzcaling? As Hoffman told the Harvard Business Review magazine, it’s a methodology used by companies to grow rapidly and become a scaleup.īut to develop so fast, there’s no time for the company to fix everything that goes wrong along the way. In addition to attracting the key trendsetting technology companies, the Blitzscaling concept (created by US entrepreneur Reid Hoffman) is already part of the vocabulary of many technology market companies and venture capital investors in Brazil. And this is attested by CEOs Eric Schmidt (Google and Alphabet), Brian Chesky (Airbnb), Reed Hastings (Netflix) and Mark Zuckerberg (Facebook). It’s considered the Oracle of Silicon Valley.

Stanford blitzscaling